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Our capabilities

Communications & Engagement

 

In a competing world of social media and digital marketing, effective communication and engagement is more essential than ever. To foster inclusion and understanding, and to drive change, people are key to every successful transformation.

That’s where our people come in.

From dynamic strategies to campaign planning, our communication and engagement is always fully accessible. We bring change to life. For everyone.

We make change matter.

Our approach is to take the technical and strategic and create clear communications to prevent confusion and address resistance to change. We deliver attention grabbing content, training and support tailored to the needs of people at all levels.

Understanding the context is key to successful communications and engagement. We will...


Understand the ‘why’ – what is the business or programme purpose of the communications and engagement?

Learn about your audience(s) and stakeholders. Who are they, what do they need to know, how do they prefer to receive information?

Understanding the context is key to successful communications and engagement. We will...

Effective preparation ensures effective outcomes. We will...


Develop a strategy and/or campaign plans(s) based on research to outline key messages, senders, channels and timelines.

Identify the resources required – budget, team and tool(s).

Assess the challenges, blockers and risks and how to mitigate them.

Effective preparation ensures effective outcomes. We will...

Utilising a wide range of accessible channels ensures messages reach your audiences. We will...


Develop engaging content to resonate with your audiences.

Undertake peer and client review prior to publishing.

Roll out the content via appropriate selected channels according to the planned timeline to reach your audiences.

Utilising a wide range of accessible channels ensures messages reach your audiences. We will...

Ongoing measurement allows us to track effectiveness and change plans if needed. We will...


Use tools to track the performance of the communications and engagement.

Gather feedback from the audiences and team members. What worked well? What could be better?

Based on data and feedback, adjust delivery to maximise effectiveness.

Ongoing measurement allows us to track effectiveness and change plans if needed. We will...

 

Don’t just take our word for it, our clients say…

 

“Working with CMC was a great experience all round. CDDO is very busy but the CMC team could always be trusted to carry on and deliver. They were always willing to deliver difficult and complex work, going above and beyond to achieve our goals. The quality of work produced by the team has been great across the large number of different artefacts required. Each member of the team inspired confidence both individually and as a team. We would absolutely engage CMC again.”
– Cabinet Office, Central Digital and Data Office (CDDO)

 

 

“Communications and engagement specialists are essential for change initiatives - they have the specialised skills and expertise to effectively communicate and fully engage stakeholders at every point of the change process.”

Karen Gibbard
Head of Communications & Engagement at CMC