Communications & Engagement
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Understand the ‘why’ – what is the business or programme purpose of the communications and engagement?
Learn about your audience(s) and stakeholders. Who are they, what do they need to know, how do they prefer to receive information?
Develop a strategy and/or campaign plans(s) based on research to outline key messages, senders, channels and timelines.
Identify the resources required – budget, team and tool(s).
Assess the challenges, blockers and risks and how to mitigate them.
Develop engaging content to resonate with your audiences.
Undertake peer and client review prior to publishing.
Roll out the content via appropriate selected channels according to the planned timeline to reach your audiences.
Use tools to track the performance of the communications and engagement.
Gather feedback from the audiences and team members. What worked well? What could be better?
Based on data and feedback, adjust delivery to maximise effectiveness.