Our work in action
Creating personas using AI.
AI Adoption
Our work in action
The brief
We used a large language model (LLM) to create virtual customer personas.
Generating persona responses
Key characteristics of each stakeholder were encoded into the LLM in order to generate realistic responses. The project team used these to test ideas on these personas rather than in real life. This provided an idea of the likely responses.
Our work in action
There’s plenty more where that came from.
Here are some other things we’re proud of doing for our clients.
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