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The Future of Change Management in the Digital Era.


In a world where digital transformation is not just an option, but a necessity, change management too must adapt and evolve. We are witnessing a shift from traditional change to digital change.

Does change management itself need to change in the face of digital transformation? My answer is a resounding yes.

The digital era requires us to rethink our change strategies. It calls for more agility, a data-driven approach, and a greater emphasis on people and culture.

Adding to the complexity and excitement of this digital transformation process is the advent of Artificial Intelligence (AI). AI has the potential to enhance our ability to manage and navigate change. It allows us to gather and analyse data more efficiently, predict potential roadblocks and resistance, and facilitate more personalised change experiences.

Yet, the integration of AI and other digital technologies into our workflows is not just about automation and efficiency. It’s about creating effective human-machine teams. This involves designing systems where humans and machines can complement each other’s strengths and mitigate each other’s weaknesses.

In this era of digital transformation, the concept of human-machine teaming has become essential. It’s about combining the creativity, critical thinking, and decision-making capabilities of humans with the speed, precision, and data processing capabilities of machines. It’s about leveraging the strengths of both, to achieve our transformation goals.

However, forging successful human-machine teams also presents new challenges. We must consider the ethical implications, the need for new skills and competencies, and the potential impact on jobs and roles within our organizations. The successful integration of AI and human-machine teaming into our change management and digital transformation strategies will require a delicate balance of embracing new technology while also maintaining our focus on people and culture.

As we move towards more automated systems and digital processes, we must remember that at the heart of every change are our people. Understanding and addressing their needs, fears, and aspirations is more important than ever. We must not lose sight of the human element in the digital transformation process.

By Mick Brian, Head of Change & Transformation at CMC Partnership Consultancy Ltd

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