Creativity in crisis – games, teams and everything in between

21st April 2020

Since our last blog barely a month ago, it’s no exaggeration to say that the world has changed. I remember sitting at home and watching the Prime Minister’s address to the nation as he told us that the UK would be entering a three-week lockdown in order to combat the spread of Covid-19. It all felt very surreal and, in that moment, it sunk in that the next day was going to be very different from the last. And it was. This has permeated into every aspect of our lives, from how we carry out our work to how we do our weekly food shop.


As I started to adapt to working from home for the foreseeable future, what struck me the most was that despite all of the uncertainty, fear, restrictions and loss of routine, this crisis saw my colleagues tap into their collective creativity and ingenuity as we found new ways to do what we had always done. I’m sure this isn’t unique to CMC!


On World Creativity and Innovation Day, a day to raise awareness of the role of creativity and innovation in all aspects of human development, it’s only fitting to reflect on some of the ways we have been using collaborative tools during this crisis, not only to deliver our work, but also reconnect as a team in a way we never would have done before.


We are all thankful that we implemented Office 365 in January before the start of the pandemic. Before then, we had limited instant messaging and video conferencing tools available to everyone. Even when MS Teams was rolled out, we all had a play with it but there was no forcing factor making us all use it. Fast forward three months… and it’s in constant use! I don’t think we remember life in CMC before it.


While it’s been an essential comms channel for our weekly all team meetings, additional value has been in how we’ve used it for fun and games to help boost morale. If you follow us on social media, you’ll see we have been doing a daily ‘Through the Keyhole’ competition, with snaps of a different colleague’s house posted in the app and a poll to vote for whose house it is (they’re getting harder every day). This is in addition to our daily ‘Virtual Coffee’ (pets and kids welcome), smaller team video catch-ups, and murmurings of a team virtual wine tasting and quiz night.


We are a company with staff split over different offices and clients, so the times when we can be in the same room together are always valuable. However, due to Covid-19, we have been together as a team (albeit virtually), more in the last month than in the last year. I’m learning more now about my colleagues than I would have done before, and that can only be a good thing!


For all the devastating impacts the pandemic will have on us, what we have gained as a team in how we connect with each other is something that will outlive this virus. Until then, we’ll be staying at home and doing what we can to keep our staff and clients safe.


By Roz Weaver, CMC Consultant